Building a Brand
La Creme de la creme
La Creme de la Creme is a newly opened skincare boutique located downtown Penticton, BC, they came to me with a vision for their marketing plan, after working with a brand ambassador for their mood board and brand colours. Together we’ve taken that brand identity and built their business closely following their colours and targeting their audience.
Within the first few months, we created together: their branded logo, pattern & fonts to be streamlined and used on all print materials, created digital advertising, print media and marketing materials.
Along with all that design, they also needed location & product photography. This, as well as print materials, are ongoing and always changing and evolving with the businesses growth.
From building with their initial brand identity to commercial photography to print & digital ads, I’ve been working with La Creme de la Creme from the start and have enjoyed working with their ideas on growing their business from small boutique to one-stop skincare shop for the Okanagan.
Print & Advertising
Social Media Marketing
In her own words
Amber is a gem, hands down the best graphic designer we have ever worked with and the only one we go to now. She has a way of hearing your idea and then making it come to life but better then you could have imagined. Giving her an outline and then letting her do her thing, creates the most amazing advertising pieces, instagram content and web design. We talk about people having the “it” factor and when it comes to creating the designs you need to fit your brand, Amber is the woman to go to.
Owner/Operator, La Creme de la Creme
Enjoy some of our latest work together through the creative planning process by continuing to build the brand that was created for them.
For their initial launch, I created a new website for them. After some consideration, we’ve used another eCommerce website that I created for another business under their umbrella to accept payments until some configuration settings can be changed with their current payment processor.